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Rêverie — Performance & KPI Dashboard
RÊVERIE Performance Operations

Enterprise KPI Workspace

Visualizing logistics flow, 21% VAT margin protections, Bancontact checkout pipelines, and bilingual regional influencer metrics.

DAP Transport Active
NL Border Hub: Mondial Relay Connected

1. Operations & Logistics

NL-BE frontier pipeline, strict returns legalities, and DAP compliance tracking.

Target KPI: 96% Perfect
On-Time Delivery +1.2% ↑
97.8% vs. 95% Target

Mondial Relay NL border proximity advantage holding solid.

Return Rate (Strict BE Law) Elevated
6.4% Limit: <8.0%

Rigid Belgian consumer laws mandate careful reverse tracking.

Perfect Order Rate (DAP) Stable
95.2% Target: 95.0%

Accurate item assembly and size matching before border exit.

Logistics Cost / Order Healthy
€4.85 Avg

Standard NL-to-BE courier routing overhead is low.

Logistics & Delivery Efficiency Trends

Tracking monthly on-time performances of Mondial Relay vs. Direct Cargo against rural BE address penalties.

DAP Rural Route Simulator

Simulate how routing deliveries to remote rural regions in Belgium impacts shipping margins vs standard hub dropoffs.

25%
Base Logistics Cost: €3.50
Rural Overhead Fee: + €1.13
Total Projected / Order: €4.63
* DAP mandates Rêverie handles final shipping destination pricing. Rural delivery includes Wallonia Ardennes surcharges.

2. Finance & Sales

Bancontact gateway optimization, VAT margins analysis, Instagram/TikTok ad yields.

Target VAT Netting: 79% Pre-tax
Cart Abandonment Rate -2.5% ↓
48.2% vs. 55% Limit

Bancontact Shopify integration reduces payment step frictional delays.

Average Order Value (AOV) Good Promotion
€138.50 Target €120

Supported by the 10% Bundle Discount on Jacket + Pants combo sets.

Gross Margin per Product 21% VAT Alert
62.4% Net VAT

Adjusted for Belgium VAT rules prior to profit calculation.

Ad Profitability (ROAS) Profitable
4.12x CAC: €28.40

Direct-to-consumer digital channels standing strong vs. local retail noise.

Belgian 21% VAT Gross Margin Simulator

Belgian e-commerce forces 21% VAT charges. Calculate margins directly and test pricing structures.

21% VAT Deducted

-€26.03

Net Selling Revenue

€123.97

Net Gross Margin

63.7%

* Equation: Net Margin = (Net Revenue – COGS) / Net Revenue. Calculated dynamically based on mandatory BE e-commerce taxation limits.

Shopify Checkout Completion Funnel

Bancontact Integration Live

Visualizing conversion pipeline. Dropoffs minimize dramatically when local Belgian localized payment systems are active.

1. Session Added-to-Cart 100% (24,500 monthly)
2. Initiated Shopify Checkout Process 51.8% (12,690)
3. Payment Success (Bancontact & Cards) 51.8% (6,573 Orders Paid)

* Note: Abandonment rates dropped from 72% down to 48.2% after placing Bancontact on primary checkout placement.

3. Communication & Marketing

Bilingual influencer strategies, community advocacy levels, and UGC dynamic metrics.

Target NPS: 75+ Immersive
UGC Video Engagement Rate +8.4% ↑
8.9% vs. 5.0% Benchmark

Driven by TikTok viral retention, creative videos, and user-shared saves.

Net Promoter Score (NPS) Excellent
76 Promoter Heavy

Validates Rêverie’s storytelling framework and immersive post-order box experience.

Linguistic Conversions Split Dual Campaign
🦁 Flemish Region (Flanders): 3.4%
🐓 French Region (Wallonia/Bxl): 2.9%

Flemish influencer network outperforming French visual UGC slightly.

Dual Linguistic Demographic Performance

Tracking monthly ad investments vs conversions driven by Flemish (Antwerp/Ghent) vs. French (Brussels/Liège) influencers.

Linguistic Budget Optimizer

Adjust the spend split ratio between Flemish-speaking and French-speaking TikTok/Instagram influencers to optimize predicted conversion output.

Flemish Region Spend Share: 55%
10% Flanders 90% Flanders
Predicted Overall Sales (Monthly): €82,450
Weighted Conversion Rate: 3.175%
Estimated ROAS: 4.22x

* Recommendation: Flanders exhibits stronger early purchasing metrics on Instagram, while French UGC generates viral retention on TikTok.

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